"Motivation" in Four Secrets "The deepest reasons for our actions are not negotiable; they are “hard-wired” within us. We don’t even have the ability to change our own motivation on a moment’s notice, much less someone else’s." Chapter 4 "We rarely argue about our motivational factors directly. Usually, we argue about something more tangible." Chapter 5 "When we ask someone to do what they already want to do, no 'motiv-ational techniques' are necessary." Chapter 4 "If our work satisfies our strongest motiv-ations, we will feel as though we are produ-cing value in the world. If not, we might grow to dread our jobs." Chapter 5

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The Secret of Motivation
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